At this point - you know creating video content for your company is no longer considered optional - it’s a necessary part of your external, and probably internal, communications. As a marketing manager, selecting the right video production company is the difference between your leadership clapping at the end of your video asking when you can make another one, and your marketing budget getting cut next year.

A great video production company will bring your ideas to life ON TIME and WITHIN BUDGET.

But how do you tell if a video production company is GREAT?

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1 - Evaluate Their Portfolio

• Are they able to produce the style of video you’re looking for? 
• Do they understand the industry you’re in, and how to best speak to your target audience? 
• Do their videos demonstrate the level of creativity and innovation that you’re looking for?

2 - Understand Their Production Process and Timeline

• Understand the company’s production process. You can view OUR PROCESS here. 
• Make sure their timeline fits with your needs. Communicate any hard deadlines upfront to make sure that those can be met.

3 - Ensure Budget Transparency

• You have a budget, we get it. When looking for a video production company, it’s often not a “click and buy” situation. After a quick consult call, you’ll receive an estimate outlining what the company thinks your project will cost. Be sure to ask questions about any potential additional costs that might arise before committing, and make sure you are choosing a company that is honest and upfront about incurring additional costs when they arise!

4 - Understand How They'll Collaborate With Your Team

• Whether you have 20 people on your marketing team, or if it’s just you wearing all the hats, the video production company you choose should want to work in collaboration with you. Make sure you choose a team that has all the capabilities you need (motion graphic design, sound design, etc.) so that you can trust them with the technicals, and work with them to develop your creative vision!

5- Confirm Usage Rights

• Review contracts thoroughly and clarify ownership rights of the final video. All this work, and you should be able to use your video as long as you want! 

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Choosing the right Video Production Company isn’t easy, in fact it may be one of the biggest (and most expensive) decisions you make in your year. But we hope this checklist helps you choose the perfect video production company for your next project.

Have any questions, or interested in working with us? Schedule a Consult today!